(this blog has a little bit of color coding in it, just to help make it more clear as to whats going on)
Dialogue
Production techniques.(sound, camera...)
Basic Idea-
(It will be done in a humorous/ sarcastic tone.)
An orientation video convincing accepted students to come to Champlain.
It will give a semi-tour of the Champlain Campus.
It will give off an almost boring instructional video feel.
Have someone highlighting things that aren't important in the choosing a college decision,
such as the fact that we have sky, and soft serve ice cream.
Script: (this script/ and scenarios presented in it is subject to change as we film.)
Introduction:
(Background- sunny. Outside on balcony of library- near sunset.
Sound- Try and eliminate background sounds. Soft, elevator music in background.
Camera movement-Camera following the person as they walk.)
In monotone voice:
"Congratulations. You've been accepted to Champlain. You might be asking yourself why you should choose Champlain college over Harvard, Yale, or Brown. In this video we have compiled a brief list of reasons as to why Champlain is the college for you."
(as the narrator talks they sit down at a table)
List of reasons as to why they should come to Champlain:
1.
(Sound- continue with elevator music, Monotone voice?
Background/ camera movement- in the caf, by cremee machine, camera will follow speaker as they walk around in that area. The lighting will be bright, fluorescent.)
"Our delicious soft serve ice cream will leave no thirst unquenched, and no hunger unsatisfied."
2.
(Sound- Continue with elevator, soft music, relaxing.
Background- Will just be blank, with speaker holding mug, and wearing the hat.
The camera will remain still and pointed at the speaker.)
"Free hats. Free mugs. It's like Christmas on your head and in your hand."
3.
( Sound-elevator music.
Camera initially is focused on speaker with library and campus in background, sunny nice day, Camera pans down to grass on Aiken lawn. focuses on grass....
or maybe someone/ multiple people sitting on a blanket or playing frisbee behind the speaker- actually change the focus of the camera.)
"We've got the best grass around."
4.
(Sound- Continue with simple elevator music.
Camera- wide shot in library, below the sign that says "Books!" Focus camera so it is just on the speaker at first and you can't read the sign. after speaker says below dialogue the camera focus changes so you can read the "Books!" sign.)
"We've got books."
5.
(Sound- Elevator music,
Camera- Still- focusing on narrator sitting/ standing at/ on an empty wooden desk.
Background will be just plain white, fluorescent lighting.
"For your convenience we've have wooden desks."
6.
(camera- still, focused on narrator sitting at piano. Darker lighting- not fluorescent, but no too dark.)
"We've got exactly one piano."
7.
(Shot in front of laundry room- fluorescent lighting, steady stream of people walking in and out, looking in both washers, and being upset by the lack of availability.)
"We offer 2 washers and 2 dryers per dorm( or 30 some odd people who happen to want to do laundry at the exact same time as you, and/ or who have conveniently forgotten to remove their laundry when you desperately need to do yours.) for those who enjoy cleanliness. "
8
???
"Because here we dare. no, really. it's out motto. "Audeamus.
(Unsure of how to shoot this?)
Conclusion:
"These are just a few of many reasons why you should join us here at Champlain College. For more information and to take the first steps to joining 2000 other students at Champlain you can visit us at www.champlain.edu."
4 tool sets-
Brain-
Neocortex- sarcastically appealing to reasoning/ being rational. Trying to appeal to why a prospective student would want to come here- presenting the reasons as if they are perfectly legitimate.
Limbic- relaxes the brain with soft, easy to listen to, slightly hypnotic background music. Text on screen (URL) to read,
Shifts-
Our video will demonstrate the following shifts-
Epistemological- It goes from being a script to actually being a video. Also at one point when the narrator speaks the link he is reciting is on the screen at the same time.
Personal- Promoting the accepted student to join the online Champlain community.
Principles-
Reality Constructions- This video is trying to show that Champlain is great through mundane unrelated things in convincing a prospective student to come here.
Production techniques- See lighting/sound/setting ideas above in script.
Value messages: “come to Champlain, look at all this awesome stuff we provide.”
Ownership- It’s associated with Champlain, but will be stated that it is made by us.
Individual meaning- “ I should go to Champlain, look at all the awesome stuff they provide.”
Emotional transfer- calm, sarcastic (but not really), funny in a bland sort of way, really simple images to relate to.
Pacing- not too quick but quick enough to get the humor/ point across.
Techniques-
Symbols- will show the Champlain through out, in the beginning and in the end.
Hyberbole- statements such as “…will leave no thirst unquenched, and no hunger unsatisfied."
Bribery- by offering lots of awesome stuff, like comfy grass, and free mugs to the prospective student.
Bandwagon- by stating there are 2000 other students here, so it’s like “lots of people are doing it.”
Humor- the whole thing is mocking a boring, old, almost office like orientation video. Or like watching an informercial.
Repition- mention Champlain multiple times.
Group dynamics –“We (“all of us here at champlain”) offer…” gives a sense of community.
